Ratio:OS
The Future of Commerce
is Not a Tool.
It is a Self-Optimising System.
Where Buyer Intelligence Meets Merchant Intelligence
Commerce Has Become Hacked, Not Designed.
The average Indian D2C store runs 18 plugins. One for fraud. One for shipping. One for analytics. None of them talk to each other. Meanwhile, buyers are moving to AI agents — shopping via ChatGPT, Gemini, Copilot. Your plugin stack can't even talk to itself. How will it talk to theirs?
Feature-rich. Intelligence-poor. Agent-invisible.
The Equation
Dynamic pricing that protects margins
AI-optimised acquisition and retention
Real-time fraud and COD scoring
Predictive stock and demand matching
Not Another Tool.
A Self-Optimising Commerce OS.
Ratio:OS deploys AI agents across your entire commerce stack — pricing, fraud, checkout, logistics. They share context with each other, and with the buyer agents (ChatGPT, Gemini, Copilot) bringing customers to your store. When your Trust Agent flags a risky COD order, your Cost Agent already knows not to dispatch it. When a buyer agent asks about delivery timelines, your Speed Agent has the answer in real-time.
Merchant intelligence meets buyer intelligence.
Four Agents. One System.
Trust Agent
Fraud & COD Intelligence
Scores every order in real-time. Flags COD abuse, detects return fraud patterns, and auto-verifies high-risk transactions — before you ship a single package. Trained on Indian D2C data from day one.
Conversion Agent
Checkout & Storefront Optimisation
Runs continuous A/B tests on your checkout, product pages, and bundles. Learns what converts for your audience and auto-deploys winning variations. Speaks natively to buyer agents — so AI-mediated purchases convert as well as direct ones.
Speed Agent
Performance & Delivery Promise
Sub-second page loads out of the box. Pin-code level delivery prediction with 94% accuracy. When a buyer agent asks 'Can this arrive by Friday?' — your Speed Agent answers instantly.
Cost Agent
CAC & Margin Intelligence
Monitors ad spend across channels, kills underperforming campaigns, and adjusts pricing in real-time to protect margins. Every rupee spent is measured against every rupee earned.
When Trust Agent blocks fraud → Cost Agent saves the shipping fee → Conversion Agent reallocates budget → Speed Agent fulfils the next real order faster.
Built for India. Not Bolted On.
International platforms treat India as an afterthought. COD, UPI, pin-code delivery, return-to-origin — these aren't edge cases here. They're the entire game. Our agents are trained on Indian commerce data from day one.
COD Intelligence
60% of orders are COD — high risk, low commitment
Trust Agent auto-scores and verifies COD orders via IVR + WhatsApp confirmation
Return Shield
Return fraud costs D2C brands 15-25% of revenue
Return patterns analysed across 50+ signals — serial abusers flagged before dispatch
Payment Recovery
Payment failures lose 20% of checkout conversions
Smart routing across UPI, cards, and wallets recovers 15-20% of failed payments
Delivery Promise
Missed delivery promises destroy repeat purchase intent
Pin-code level delivery prediction — 94% accuracy across 19,000+ pin codes
A Plugin Stack vs. One OS.
Traditional Stack
- Plugin for fraud detection
- Plugin for shipping logic
- Plugin for A/B testing
- Plugin for COD verification
- Plugin for analytics
- Invisible to buyer AI agents
20 plugins. 20 invoices. Zero intelligence.
Ratio:OS
- AI agents handle fraud, shipping, testing, COD
- Every agent shares context in real-time
- Self-optimising — gets smarter every day
- One dashboard. Full visibility.
- Native to the agentic commerce protocol
- Integrated with Shopify. Built for Indian D2C.
One platform. AI-native. Agent-ready.
Buyers are getting AI agents.
Your store needs its own.
Ratio:OS
The self-optimising commerce OS where merchant intelligence meets buyer intelligence. Built for India's D2C brands.
Free pilot for qualified brands. 15-minute walkthrough.